Your resume is your marketing tool for success. You need to be able to advertise your skills and ability to succeed with your prospective employer. The format and feel of your resume can either open doors or close them, often this feeling can make people question why they didn’t get the interview or thinking they are not qualified.
The resume that lands you the job interview isn’t a simple listing of your past duties or work experience. It has to convince readers that you have the required skills and abilities to exceed the expectations of the position, so your resume should be structured in a way that arouses employers interest in you and gives them reasons as to why you are more qualified than others, while encouraging the employer to get in touch with you for an interview.
Most people do not realize that employers will do a quick scan of a resume, it typically lasts only a few seconds. They’re looking for key skills and accomplishments that the perfect candidate will have. So capturing the employers attention is critical or else you’re information can get lost in the shuffle.
To prevent your resume from ending up in the “Trash” file, here are some helpful resume tips that will set you apart from the rest.
1. Review the job posting and description carefully
A lot of the time, job-hunters will write one generic resume and send the same generic resume to every employer. This is one of the biggest mistakes facing job seekers because it produces so-so resumes that don’t necessarily match the employers requirements.
You need to highlight your appropriate skills for that job. Reviewing the job requirements is a great way to tailor-make your resume contents to the employers needs.

2. Know the difference in resumes
There are two main types of resumes: chronological resumes and functional resumes. Chronological resumes coordinate your past job experience and place emphasis on your experiences that apply to that field.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning:  most recruiters and hiring managers don’t like this format and feel as though you may be “hiding” something.
If you have a chronological resume, you do not want to have one part chronological and one part functional, because it will throw off the entire formatting and may confuse the employer about your skill set.
3. Focusing on accomplishments
Focusing on what you have accomplished will help to set you apart from your peers. You should highlight the value you’ve brought to companies and the success that they have seen while you are there. Companies are looking for game-changers, they want 5 star recruits, not 2 star players who are not up to the challenge. You have to make yourself into a 5-star recruit, you cannot rest on your laurels and hope for the best. Spotlighting your success will show potential employers that you are capable of outperforming your peers.

**I am a member of the Career Collective, a group of resume writers and career coaches.  Each month, all members discuss a certain topic.  This month, we are talking about job-hunting “rules” to break and old job-search beliefs. Please follow our tweets on Twitter #careercollective.  You can also view the other member’s interesting posts at the end of the article.
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Despite a wealth of great job-hunting advice, many prospective job seekers are still clinging to outdated job-hunting and resume writing guidelines that hinder their search for a job. If you’ve been sending your same old resume from 10 years ago with a “Dear Sir or Madam”, then you’ve probably learned that these methods have become obsolete.
If any of the following job hunting problems match you, then you need to implement corrective measures as soon as possible if you want to achieve success in 2011:
1. Not studying your competition
Candidates fail to check out their competition when they start their job search. They reason that their generalized resume worked in the past and that it will continue to work in the future, but that just is not the case any longer. You resume will be stacked against incredibly high skilled competition who probably have seen and done things that you present as standout attributes on your resume.
If you have a diverse set of skills, you’ll need to go the extra mile to get into your chosen career. You’ll need to establish connections and contacts with people in the industry to help fill in any career gaps you have and to boost your education and work experience. And you’ll need a compelling resume that clearly develops a connection to your prospective employer.

2. Not caring about your online identity
Social media is the way of the world now, and like it or not, it’s not going anywhere and people pay a lot of attention to it. Who do you think an employer is going to choose, the guy with the drunken Facebook profile picture or the business professional LinkedIn page? 10 years ago no one thought about having themselves Googled, no one really even knew what Google was but now you have to have an online profile to get noticed. You have to make yourself an online brand and highlight yourself above the pack.
3. Disregarding trends in resumes
If you can’t get past the old resume template with your list of qualifications, then you are going to find the job market in 2011 to be very harsh. Companies receive hundreds of resumes a day, so it becomes critical for potential employees to document the impact of their work and to back up their accomplishments through quantitative means. For a business to hire you they want to make sure that you are going to positively impact their business, and that means on the bottom line, are you going to make their business more profitable.
You have to have something on your resume that shows how you have positively impacted growth in one way or another. For executives or senior-level employees, personal branding has become the newest trend in the job hunt. This is a delicate process and you will need someone who understands developing a branded persona. You have to become the expert in your field.
Hopefully these tips will help you get past anything that was holding you back and put you on the road to new employment!
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Read the posts below for other great advice/ideas/tips from these top career bloggers:



In this new digital age, more and more employers are turning to the Internet for their hiring needs. Whether posting open positions on a company owned website, utilizing job boards or social media, job seekers are becoming increasingly aware of the importance of understanding how to post resumes online. Because of the various formats that are needed, developing a strong portfolio of resumes is critical for those hoping to find the perfect new job.
Take a minute to consider the different forms of resumes. Electronic, print, plain text and full HTML are the most popular options. The reasons for the various forms are simple: prospective employers use a variety of tools to collect and collate resumes. Deciding which is appropriate and properly formatting it is critical for success.
The traditional print resume (like Microsoft Word, for example) often doesn’t translate well online. Because of this job seekers are encouraged to develop a variety of electronic formats for their resume.

  1. Text: A simple text resume that focuses less on fancy formatting and more on presenting clear details is a must. Resume writers also call this an ASCII (American Standard Code for Information Interchange). This format is ideal for posting resumes into formats on websites. While it is still important to review the post, sticking with a clean text format often removes many of the formatting issues seen.
  2. Email: Even more basic than the text format, creating an email ready resume takes into consideration line spacing rules often imposed by email providers. Often a simple matter of tweaking a copy of the text resume, creating an email ready version allows you to post your resume directly in the body of an email.
  3. HTML: As more and more people turn to the Internet for their business needs, many are creating HTML resumes. This is perfect for those that wish to create an electronic portfolio of their work. A word of caution: providing too much information is an easy pitfall of the HTML resume as is simply creating a flashy version of your resume. Only utilize the HTML format if you have basic HTML knowledge.

It is important to acknowledge that where you post your resume online is almost as important as the format it takes. While it may seem like a good idea to attach your resume to a personal website or social media profile, remember that doing so gives potential employers access to all sorts of information that is often best kept private. Marital status, past health issues, ethnicity, political leanings and more can often be found directly on a personal website. It is best to avoid giving potential employers access to this information too early in the process.
In a world where technology is quickly becoming a necessity, not understanding the basic differences in formats is a big mistake. A poorly formatted resume can make you look disinterested and technologically inept. Be sure to spend the appropriate amount of tie developing resume formats to ensure your resume makes the statement you want it to.

How to stay motivated at work during the holidays

Career & WorkplaceResume WritingResumes


Oh, the weather outside is frightful….but you’re stuck inside an office building collating papers all day while your boss and their family jets off to sunny beaches for the week. It can be depressing, especially when you look outside and see nothing but gray skies.
During the end of the year rush, a lot of employees will save their vacation time to use during the holiday season, and while people are out of the office on vacation, it becomes very important to try and stay motivated in an empty office building.

Here are some ways that you can stay motivated during the holiday season:
Clean your office
Take some time and go through your office area, closet, filing cabinet, desk tops, email inbox, whatever and make sure what items you need or which can be discarded. Cleaning is a great distraction from everyday boredom, so find some time for your office.
Schedule business meetings during slow times
You can invite potential or current clients to your office during the holiday season. The business meeting can be as formal or informal as you like, but make sure you stack the place with plenty of refreshments. You can serve finger foods or have a local restaurant cater the lunch. Whatever you do, do not spike the eggnog.
Planning for next year
A lot of businesses are given a yearly budget to spend before the year is up, and leftover funds cannot be rolled over into next year, so they are lost. If you act quickly you can build relationships with these companies and then hit them up for business as the end of the year comes, they will have excess cash that will not be around for the New Year, so why not spend it now?
Review your marketing or business expansion plan
Take a look at your goals and see which ones have been accomplished and find dates of completion for your other plans. If you have any unfinished goals, you can add them to the list for next year. The end of the year gets many people worried about next year, but this is your chance to be one step ahead.
Go to every networking or holiday event
When the holidays are in season, you can bet there will be holiday parties. But while others are busy socializing, you can be busy building relationships with people you meet at these events. Keep your eyes open because you never know when you’ll pick up a new client.
Offer close out deals
If you are a small business, discount prices and packages for existing clients, or even new clients, as a great way to form alliances with a strategic business. Deals allow you to reach that one tough client you’ve been trying to get and at this time of the year, a lot of bosses want to look good on the bottom line.
Switch it up and do something different every day
Have coffee from somewhere new or just add two sugars instead of one. No matter what it is, just try something new. Break up the monotony.


Contrary to the occasional rant about them, cover letters never go out of style. In fact, they should be considered one of the most important elements of the job seeking process. Unlike the resume, a rather cut and dried dissertation on your experience and training, the cover letter is your chance to convey more than simple experience. Understanding the important areas that need to be covered in a cover letter and the importance of creating unique letters for specific positions will allow you to take advantage of the strengths of the cover letter.
Length Matters
First, recognize the importance of appropriate formatting.  Cover letters that are too long will quickly loose the interest of the reader while those that are too short will not convey the necessary information.  Instead, be cognizant of the length and format of each cover letter.  Each cover letter should be no less than three paragraphs long and no more than one page long.  Not only is this length considered correct, it will allow you to appropriately address important areas adequately.

It Isn’t Your Resume
It is a mistake to simply use the cover letter to restate the facts that appear on a resume. Instead, the cover letter should be used to build interest–telling a little more about yourself and what you bring to the reader. An effective way to build interest is by expounding on an accomplishment that can be found in your resume. Instead of simply restating the accomplishment, give the prospective employer more details – details that will build interest in you.
Be Specific
Many make the mistake of creating a generalized cover letter.  Addressing a cover letter to the HR Department, utilizing generic job names and including general examples is a patently bad idea. Instead, take the time and do some research.  Even if you are sending a resume and cover letter to be filed for a later position, it is critical that it be addressed to the specific person in charge of hiring for that position.  Each resume that is sent out should include a cover letter that is specific for a particular job offering.
What’s Next
When concluding your cover letter, be sure to include your next step. You may want to inform the reader that you will call to confirm receipt in a week or let them know you will call to ensure they have all the information they need. Including a follow up action is the best way to ensure that your resume will be flagged for follow-up by the reader.
Cover letters are a good idea almost any time you are submitting your resume for review. There are a few distinct cases when a cover letter is not required.

  1. When the potential employer requests no cover letter be sent.
  2. When working with a headhunter.
  3. When using resumes at a job fair.

It is important that each cover letter be written with a specific job in mind. Carefully read and review not only job postings, but also any information that is available regarding the company to which you are applying. Doing so will allow you to craft a more effective cover letter – one that is more likely to generate a call back. You can tweak your main cover letter for different positions. Be sure and save each version with a different title so you can easily pull it up when a similar job position opens up.

Men: Making the decision to stay at home

Career & WorkplaceFamilyJob SearchWork/Family Balance


Men making the decision to stay at home have become a more common decision these days, with extended paternal leave benefits, and partners who are making as much or more money than their spouses. Stay-at-home fathers are more accepted nowadays too, socially, with more men making the decision with their spouses that the family as a whole would be best served by dad doing the bulk of the child-rearing, while mom heads off for work. I recently read that more women than men are working now.
In the decades previous, it was usually the dad who had the career. Women held the title of caregiver to the children, while men pursued their employment and brought home the paychecks. I couldn’t imagine my dad wanting to stay home with us, nor could I imagine my mom wanting to give up that role, as she always says it was the best time in her life.

With the advancement of equal-pay-for-equal-work initiatives all over the world, disparity between the incomes of men and women is not as large a factor in career viability; in fact, it’s often the women in traditional marriages who bring home the larger paycheck. Interesting!
Most often, men making the decision to stay at home starts off with financial reasons. Who earns more, which parent has the more comprehensive insurance policy, which one has a more flexible career or schedule, and whether either parent is able to work from home all need to be weighed and decided upon. If you can take the financial hit from losing a portion of the parents’ combined income and still be a viable bill-paying team, then your options about primary care-givers are much more flexible. However, if you will be extremely challenged to make your monthly financial obligations, you need to consider other options, such as both parents staying at work, and placing the child into a daycare situation.
New challenges still face the parents who choose to have dad stay at home, with this option still not being seen as socially conventional. While it’s true that it is becoming more popular, it is still not the norm, and some men do not fare well with the unconventional arrangement. Stay-at-home dads need to pay attention to their needs, just as women have had to do for centuries. These include socialization with your peers, and perhaps making sure you stay employable. Going to the park with your baby may be nice, but if you are a more social person, really dependent on your former office or job-site personal interactions, you may want to seek a healthy outlet for your needs.
As I was doing research for this article, I wondered if there were groups or resources for stay at home dads. When my children were babies, I joined MOPS (Mothers of Preschoolers) which saved my sanity by meeting every other week with moms in my position (little ones at home) for food, talk, speakers, crafts and ADULT TIME. I have been looking all over the internet and so far haven’t seen any groups similar. Hmmm…. maybe someone should start a “FOPS” group?
No matter what your career, there are probably refresher courses or seminars in your field that can provide the social stimulus you might be craving, as well as keeping you up to date in your line of work. There are lots of available resources online and in-print that can help partners not only make the initial decisions regarding which parent stays at home, but also valuable information about how to deal with that decision once it is made. Parenting classes, financial planning seminars, social gatherings for similarly-situated parents…All can be found with a little research and an honest look at how you want your child-rearing situation to happen. Good luck!


There has long been a debate regarding references and whether or not to include them in a resume. Many applicants are uncomfortable providing the information up front, preferring instead to simply state that references are available upon request.This is an outdated method and I always encourage clients NOT to write that on their resume, rather bring them with you to the interview. Whichever route you choose, it is critical you be aware of what information you are providing to potential employers as well as their ability to check that information. In other words, check your references because you never know who does.

References typically fall into two categories: personal and professional. Professional references are preferable as they give a potential employer the ability to confirm our work history. Personal references work well for those with little work history. The important thing to remember is that both types of references can be checked.
When offering references, be sure to carefully follow these three guidelines.

  1. Provide complete contact information: When providing a reference, be sure to provide complete contact information. This includes full names, addresses, phone numbers and email addresses (when possible). Also include employment dates, job titles and supervisor names. Failure to provide complete information gives the appearance of attempting to avoid the references being creference information for people who do not know they are being included in a reference list. It not only puts them on the spot but failure to call and receive approval can mean providing bad contact information or worse…a bad reference.
  2. Know what they are going to say: When asking permission to include a former supervisor or co-worker on your reference list, take the opportunity to ask what they will say. While this may seem awkward, ensuring a positive review or reference is the best way to control this portion of the application process.
  3. Lastly, some states or companies place restrictions on what information a former employer can provide. In many cases, they are allowed to only confirm employment dates and salary history. It is always a better idea to use a reference that can provide applicable information about your work history and ethics. Be sure to confirm that your references can provide additional information to potential employers.

Some say that not everyone checks references, but I think today with such easy access via internet and reference checking companies, most do. The point is, you don’t know. Because of this, it is critical that all reference information be accurate and positive.
References can be an excellent way to personalize your work history. Carefully select the people you would like to use as references and confirm with them what they will say so you are aware of the information that potential employers receive. By properly preparing them, being honest in your answers and the information you present, you have a much better chance of presenting the best possible ‘face’ to potential employers.

**I am a member of the Career Collective, a group of resume writers and career coaches.  Each month, all members discuss a certain topic.  This month, we are talking about “scary” career or resume mistakes. Please follow our tweets on Twitter #careercollective.  You can also view the other member’s interesting posts at the end of the article.

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Executive or senior level positions are a different animal when compared to others. More than a simple experience, those applying for senior or executive positions have to be better, faster and more creative than the competition. Even the smallest of errors can quickly become roadblocks to future success. Understanding how to avoid scary resume mistakes is critical for those that hope to land a plum position.

Luckily, the scariest of these mistakes are also the easiest to avoid…if you simply know what you are looking for.

  1. Grammar: Sounds simple, but grammar and spelling errors can be the worst resume mistake. Poorly written resumes do not advertise the applicant as a qualified individual; instead, they advertise you as lazy, unobservant and possibly illiterate. This mistake is the easiest of all to avoid. Do not rely on spell check alone; instead ask a qualified friend or professional to review the resume for you as well.
  2. Poorly written objectives/career summaries: The career summary portion of a resume is often easy to overlook. Job seekers erroneously assume that those reading the resumes often ignore the section. Instead, the summary is your first and best chance to not only state your objective, but to add a sense of whom you are. Avoiding a poorly written career summary starts with putting in the appropriate amount of time writing it. Remain clear and focused on what you want to do, what you excel at, and what you can do for the reader. It is also a good idea to personalize summaries for specific jobs or positions.
  3. Hiding crucial information: Functional resumes sometimes seem like they are hiding information about the job seeker’s accomplishments and skill sets by ignoring the standard chronological format. If functional is still your choice, consider creating a hybrid functional/chronological resume that will please all types of readers.
  4. Being too general: Creating a generalized resume to use for every new opportunity is a mistake. Today, a general resume isn’t enough. Instead, develop a well written, grammatically correct base resume and personalize it for each new position. Carefully tweaking skills, highlighting different accomplishments and other critical areas more maximum impact is the best way to optimize your exposure to specific potential employers.
  5. Honest and Accuracy: “Everyone embellishes their resumes a little bit – right?”  While that may be true for some people, inaccurate statements or outright wrong information is a mistake and not smart to do. Today’s employers are choosing from a pool of potential employees that is bigger than ever. Be sure that the information contained in your resume is accurate. Be honest and forthright in your answers. Honesty does matter. Don’t be one of the fools who use embellishment to make their resume stand out—and then get caught later.

Creating resumes that make an impact doesn’t have to be difficult. Spending adequate time, making use of a proofreader, being honest and carefully choosing your format and the information you present is the best way to avoid scary resume or career mistakes.

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Read below for more resume and career advice from the Career Collective!

 

Where Are the Wild Things, Anyway?, @WorkWithIllness

Is Your Job Search Making You Feel Like a Smashed Pumpkin?, @DebraWheatman

Hiding in Plain Sight, @WalterAkana,

Don’t make these frightful resume mistakes, @LaurieBerenson

How Not to Be a Spooky Job Seeker, @heathermundell

A Tombstone Resume:Eulogizing Your Experience, @GayleHoward

The Top Ten Scary Things Job Seekers Do, @barbarasafani

Oh, Job Search Isn’t Like Trick or Treating?, @careersherpa

A Most Unfortunate Resume Mistake No One Will Tell You, @chandlee

Oh no. Not the phone!, @DawnBugni

Halloween Caution: Job Seeker Horror, @resumeservice

Boo! Are you scaring away opportunities or the competition? @MartinBuckland @EliteResumes

Your Career Brand: A Scary Trick or an Appealing Treat?, @KCCareerCoach

How to avoid mistakes on your resume, @Keppie_Careers

Sc-sc-scary Resume Mistakes, @erinkennedycprw

A Flawed Resume is a Scary Prospect, @KatCareerGal

Job Search Angst: Like Clouds Mounting Before a Storm, @ValueIntoWords

Does Your Career Costume Fit You?, @expatcoachmegan