Some people think that resumes are nothing more than a list of your accomplishments, the jobs you’ve had, and the number of places you’ve worked. But, it’s not that easy to construct a resume that markets you to your prospective employer. A resume should be designed to sell you and your potential to an employer. That means that you have to make decisions about how to present your traits.
A resume has to be like an advertisement, it needs to catch the reader’s eye and meet their particular needs. If you’re applying for an accounting job, then you wouldn’t need to showcase your creative writing talents on your resume. You would need to show that you have the skills required to perform the duties of the position at a high level. That doesn’t mean putting everything you’ve ever done on your resume, it just means you have to understand your market and how to reach them. Make sure you put your best foot forward.
Look over your work history and pick the selling points that best highlight your value. Depending on the position, you should highlight specific skills that you have. Deciding what makes the most unique selling points can be the hardest part of writing a resume. Here are five basic steps to help design a resume that markets your skills to employers:
1. Choose the most relevant information first. Focus on the skills and experience that are most important to the job you’re applying for. You may have a whole range of skills, but focus on the ones that are most important for your particular employer. Even if you’re qualified based on past experience, don’t put all of your eggs in one basket. Instead, make sure that you focus on the skills that are going to set you apart from other potential employees.
2. Showcase the cutting edge, without too much emphasis on the outdated. More experienced workers should focus heavily on this. Any professional should continue to update their resume with new talents and show that they can adapt to new challenges. You may know the beginnings of C+ language, but it will help if you know Flash or Linux.
3. Tangible examples are best. Be specific as possible and use tangible evidence of improvements if you can. Just saying that you have an excellent track record of improving sales doesn’t show much, you need to show actual figures.
4. Use multiple resumes to market yourself in a different manner. If you’re applying for several different types of positions or in different industries, you need to have a resume suited to that profession. So create several different resumes that highlight your skills for that particular position.
5. Get a second opinion. This is perhaps the most important thing you can do. It can be hard to be objective about your career. Give your resume to a friend or a family member, or if you have someone in your industry – even better.
**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about Social Media and our careers. Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.
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Today it seems that everyone from your 10-year-old nephew to your Great Grandmother Mildred has at least a Facebook account filled to the brim with information that you may or may not want them, or other people from divulging – everyone, which includes the same hiring manager you sent your last resume to. Now it’s just much easier for prospective employers to Google your name and find out information about you, your family and your habits. So, what’s the best site and the best methods to keep your personal information private?
With the vast resources of personal data so readily available through social networking sites, it is very tempting for recruiters, HR managers and even yourself, to use these methods to screen prospective employees or to just find out information about an old friend. Microsoft recently released a commissioned study that shows 79% of people will look at an applicants’ online profile. Reviewing a candidates social networking site can help companies know more about how those candidates handle themselves, both personally and professionally. It can also provide information that is illegal to ask during interviews.
It’s true that in today’s world you have to be online in order to get noticed, but what sites are right for keeping your personal information private, while still giving you a measure of freedom online? The most well known sites such as Facebook, LinkedIn, Twitter and Myspace all have their ups and downs. Myspace has virtually vanished as a peer-to-peer social media information site in favor of it’s traditional focus as being a music house for artist. Facebook has it’s many detractors thanks to gaping security holes and the ability to gleam information quickly and easily, even after that information has been deleted. Twitter doesn’t really carry the same weight as the other sites, it’s good for quick burst of information but you cannot really customize it in order to share professional information. LinkedIn is the site that many professionals think of when they are looking for another job. People post links to jobs, information about their companies and things they are looking for. If you stay diligent and become friends with people in your industry, there is no way that LinkedIn would not benefit you.
It also presents an ethical conundrum. What if an HR manager stumbles upon your Facebook page with pictures from a wild party or of your growing baby belly? Would they be more or less inclined to hire you based on what they determine online? According to Microsoft’s study, 84% believe that it is OK to use social media to gather information about a candidate.
Do you know what that means? It means you have to stay up on what you have posted online and watch anything that could prevent you from finding that job. Make sure that you pick the right social media site and use it properly. In the right hands social media can be a very powerful thing, but it can also prevent you from gaining what you want.
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Read on for more great Career Collective articles:
Make Your Career More Social: Show Up and Engage, @WalterAkana, #careercollective
You 2.0: The Brave New World of Social Media and Online Job Searches, @dawnrasmussen #careercollective
How to Get a New Job Using Social Media, @DebraWheatman #careercollective
Social Media: Choosing, Using, and Confusing, @ErinKennedyCPRW #careercollective
How to Use Social Media in Your Job Search, @heatherhuhman #careercollective
Updating: A Social Media Strategy For Job Search, @TimsStrategy #careercollective
Your Career Needs Social Media – Get Started, @EliteResumes @MartinBuckland #careercollective
We Get By With a Little Recs from Our Friends, @chandlee #careercollective
Expat Careers & Social Media: Social Media is Potentially 6 Times more Influential than a CV or Resume, @expatcoachmegan #careercollective
Social-Media Tools and Resources to Maximize Your Personalized Job Search, @KatCareerGal #careercollective
Job Search and Social Media: A Collective Approach, @careersherpa #careercollective
How Having Your Own Website Helps You, @keppie_careers #careercollective
Social Media: So what’s the point?, @DawnBugni #CareerCollective
Tools that change your world, @WorkWithIllness #CareerCollective
HOW TO: Meet People IRL via LinkedIn, @AvidCareerist #CareerCollective
Effective Web 2.0 Job Search: Top 5 Secrets, @resumeservice #CareerCollective
Jumping Into the Social Media Sea @ValueIntoWords #CareerCollective
Sink or Swim in Social Media, @KCCareerCoach #CareerCollective
Social Media Primer for Job Seekers, @LaurieBerenson #CareerCollective
In order to advance your career and get your job search back on track, there are a few things that you must do correctly. As a job seeker, finding a job should be your full-time job. Many people work tirelessly to find a job, but they keep coming up short, so today we’re going to have a look at the 5 reasons that your job search is still going and why you’re not getting the response that you feel you should. If you find yourself doing any of the following, then today is a great day to take action.
1. You do not make your job search personal
What this means is that you’re still sending out generic resumes with no target. Instead, get personal. Find the names of HR Managers, company directors or anyone involved in the hiring at the company. Then you send them a personalized note with your custom made resume to their company explaining your desired position and how you could help the company.
2. You are looking in the same place as everyone else
One thing you have to keep in mind is that there are a lot of unemployed people right now. Many of these people will be looking in the exact same field, geographical area or they have the same skill level as yourself. One way around this is to find opportunities through networking, online job searches and by using job boards to find hidden career options. If everyone is looking in the same place, it will only drown out your voice. Be different and look at all of your options.
3. You believe every word you hear about the recession
If you think everyone is living hand to mouth, then you are very mistaken. America has a lot of opportunity for people who are willing to look. Yes, it’s tougher than usual, but not impossible to find a job that suits you. Take a few minutes to review the positive aspects and reduce your stress level. An open mind will lead towards an open job.
4. Poor email etiquette
Every time there is a job fair, we see this problem emerge. People do not read their emails and proof them, but you can bet that your prospective employer is reviewing every little detail about your resume. Misuse the word “your” in place of “you’re” and it’s a dead giveaway that you did not proof your email. Another way that people send out poorly written or constructed emails is if they do not have a subject, have a subject line that reads, “have a look at my resume” or poorly written opening lines in the email. Try to show a little patience and take some time to review your emails before you send them.
5. You’re not as productive as you believe
Sending out a few resumes during the morning and then taking the rest of the day to watch some TV is not a productive job search. Get into the habit of diligently looking for a job. Make yourself a schedule and stick to it. All you have is you. So, work hard and you will find the right career for you.
Resumes mean so much to hiring managers. It’s your first introduction to a prospective employer and it’s how you differentiate yourself. But what separates the bad resumes from the good ones?
The best resumes avoid abbreviations. Abbreviations are not professional nor are they accepted. Nothing makes HR managers cringe more than seeing sentences like the following: “Answered the phone and went 2 C clients” (yes, I truly have seen this). It may be the information age but this is not a text message so don’t treat it as such.
Giving up too much personal information is a no-no. You should leave off anything related to hobbies or interests that are not related to the job. Do not include your weight and height unless you’re applying for a position as a gym trainer. If it’s not related to the job in any way, do not include it on your resume. Leave out your illnesses or why you took off 2 years to care for a dying parent. As hard as that may have been, it will count against you.
The best resumes are the best because they’re not being used as an art canvas. If you try to stand out by having large graphics on your resume it’s a bad move, because this will give you an unprofessional and amateurish looking resume. Your prospective employer only wants to see your skills, your duties and achievements. You’re not going to get anywhere by having a Word Art picture of a snail on your resume.
Keep the negativity to yourself. The best resumes are neutral in tone or highlight the best attributes of the applicant. But, if you have information on your resume that is negative, such as, leaving your previous employer because you did not like the boss, just keep that part to yourself. Do not try to explain the situation on your resume. That’s an impossible battle that you should not fight. Your resume’s job is to sell and promote you. So don’t eliminate yourself because you were negative.
Good resumes include dates. Do not make an HR manager have to guess. This kills your resume on the spot. You have to include dates. What years were you in college, did you attend graduate school or did you graduate from a trade school? How long have you been working at your current position? Do not make the hiring manager have to ask questions about your resume. The second they have to guess, your resume is going straight to the trash. Make sure your resume flows easily and there are no date gaps. If you took a year off to go travel or to go back to school, include this on your resume.
Bad resumes do not highlight achievements. Many people will fill their resumes with irrelevant information, but they leave off the most important part of the resume – focusing on their achievements. You want to stand out from other applicants, so how can you do that if you do not showcase what you’ve done. Explaining your past accomplishments means that the HR manager can see what you’ve done and know how you can fill their need. If you have the abilities, you need to showcase them on your resume.
Focusing on your experience, your background and your accomplishments is what’s known as a functional resume. Chronological resumes list all of your employers in the order of the date that you worked for them, typically with the oldest employer at the bottom of the resume. Functional resumes are great for people who are looking to make a career change, people with multiple positions with different industries, people with gaps in their employment and those just starting out on their career. However, as always, I have to warn you that recruiter and hiring people really don’t like functional style resumes. They feel you may be “hiding” something.
You can combine both resume types to give yourself a well-rounded appearance to potential employers, plus hiring managers love to see a list of previous experience, especially when it’s for a position of authority. Providing work history is an excellent way to showcase how your accomplishments have translated to actual success in the work place.
Start by writing a list of the skills that you used at your previous jobs. List them one by one so that you cover a wide range of tasks on your resume. Depending on the position you’re applying for, modify your skills to directly reflect those of the position that you’re applying for. Don’t embellish, instead focus on what you’ve accomplished and how it will allow you to succeed at your new position.
Use bullet points to provide a concise and accurate depiction of your responsibilities and where you used your skills. List our your accomplishments and try to use numbers to demonstrate an actual value. You can say something like, you promoted better paper management and turned your office into a green office, reducing the waste and lowering cost for trash maintenance by a third. Or that you increased sales in your office by 15% over a 5 year period.
Show your employer in the bullet section of your accomplishments. You want to be able to match your accomplishments with a tangible company, so make sure to list the companies where you worked. Your accomplishments only mean so much if they can be backed up. Listing your companies, or contacts you may have done a project for, will help highlight your accomplishments.
Use action verbs at the beginning of your accomplishments. Saying things like, “demonstrated” a strong desire to train new employees, is better than saying “trained staff.” Elaborate on your accomplishments, it’s all right to use descriptive words here. In fact, the HR manager may appreciate your ability to be descriptive.
Complete a short job history below the accomplishment section of your resume. This will help employers get a good idea of your work history. Make sure to include the name of the employer, your job title, the dates you worked for the employer and the location of the job. Write this list in reverse chronological order.
It’s time to get those accomplishments out there and find the job that you’ve always wanted!
Finding employment can be tough, many people have been out of work at one point in their lives, but that doesn’t mean that you have to get down on yourself. Losing your job can be crushing, you have to deal with the loss of income, health insurance and the pain of rejection. If you find a job quickly those feelings soon pass, but if your job search drags out it can leave you strained.
The hardest part of being out of work for a long period of time is keeping that positive attitude, especially when the job search turns into months and years. You have to keep a positive attitude for your own sanity and to make a good impression with potential employment opportunities. Here are some helpful ideas for those job search warriors out there trying to keep their chin up.
- Find something to do with your time, being a job hunting warrior isn’t about making the quick easy kill, if you want to have a good job that you will enjoy, then you need to do something that will occupy your time while you hunt. A hobby like an eBay store is a great way to expand your skills while still earning some money.
- Take some time and do the things you would not normally be able to do. Spend some time with your kids or take a trip that you’ve always wanted (if you have the money).
- Help out with the household chores. Just do something that will take your mind off of the hunt and recharge your batteries long enough for you to regain focus. You have to be mentally and physically prepared if you’re going to get back into the swing of things.
- Learn a new skill. Take up sewing or start playing badminton, anything you can do to relieve the stress of looking for a job. Pacing yourself for the job hunt is important because you can burn out by focusing all of your energy into that one thing.
- Update your resume. There’s no time like the present to start developing a new resume, now you can put some of those new skills that you’ve acquired on that and showcase what you’ve learned during your job hunt. A job hunting support group isn’t a bad idea either. There you can share your experience with other people and do some networking while you’re at it. These groups are here to help people, so take advantage of the opportunities you have.
- Enjoy your day. Most wary warriors like to focus their job search efforts during the day when most people are at work but that doesn’t mean you have to spend all your day looking for work. Take a second to go outside and enjoy the air or read a book that you’ve always wanted to. Just do what you can to recharge during this down period because you’ll need it once the night job hunt is on.
Even if you have an excellent resume, it still may not be targeted to find the right kind of work for you. What can you do to increase the number of responses you get from employers?
Customization is Key!
Blasting your resume out for every position you see won’t help you find the right job. If you want to grab an HR manager’s attention, you need to give them what they are looking for. You need to take the time to customize your resume for each employer and highlight your strengths that will set you apart.
Before you respond to a job posting, look over the job description and see what the credentials are. If you submit your application to a company that does not post the requirements, then look around at other similar positions. Odds are that you can find similar information that will allow you to tailor your resume. Once you’ve found your qualifications, you will be at the right place to meet that employer’s specifications.
The most convenient way to customize your resume is to create a master resume and then tweak it depending on each individual job’s requirements. If you want to tweak your resume, then try these steps:
Copy the Master Resume
Find the resume that is right for you to begin with-you don’t want to use your resume that is based on your pre-job experience qualifications, so find one that is current enough for you to tweak it accordingly. Now you’re ready to customize your resume for whatever position you’re applying for.
Start with the Title
Start with your stated career goal, along with two or three of your top credentials. You need to tailor these credentials to your specific employer’s job requirements. For example: “Advertising Manager – Advertising Degree with 10 Years Experience in an Agency.”
Examine your Objective
You need to show that you are perfectly capable of handling this job’s requirements. Create a precise, short resume objective instead of a blanket statement that would work with any job. If your goal is to be the “Chief of Software Development for Bank of America’s online data privacy support,” then it will show the HR manager that you have real, honest goals. It also makes you more attractive to their specific needs.
Summary of Qualifications
Once you have an outline of the job’s requirements, you can begin to tweak your qualifications to match those in the the position you are seeking. If you handle this step correctly and match up with what the company’s needs, you will become the number one candidate. Add some information that is uniquely applicable to your desired position. You have to stand out.
Expand your Job Descriptions
A lot of HR managers will go straight to the prospect’s employment history to assess their qualifications. Review your listed job descriptions and see how you can modify them to more accurately reflect your past experiences. You’ve probably done some of the functions at a previous employer that will be applicable to the current HR manager. Place the most compelling qualifications at the top of the description and make sure they stand out.
Don’t leave out the Skills
Once you’ve found the right job for you, look at the required skills on the job posting and match what the job requires with your skills. Place the skills that would be most beneficial to your prospective employer at the top of the skills section.
Everyone has an email address– or if they don’t then they are seriously lacking the skills necessary to find a job. Most people only have one email address they use for everything and a lot of the time they have had that address since they were younger. This might not be a bad thing if your address is based on your name, but if you have an email address like: partyanimal69@’madeupaddress’.com or sexykit10@thisaddress.com, then you probably need to create a separate email account just for your job search.
Typically, your email address will be the first thing that a prospective employer will see when you send them your resume. You email address should be as professional as it can be. Instead of having biglarr@’madeupaddress’.com, you should use a variation of your name. It’s much more professional and it won’t have a negative impact on your chances of getting the position. Some hiring managers won’t even look at a resume if it comes in with a novelty email address. Do you think that a hiring manager would be interested in adding someone who does not present a professional demeanor?
One thing you definitely need to do is create a new professional email address. It’s easy to sign up and get a free email address. You could create your email address based on your name, but if you have a creative profession, you could do a play off of that. But, you don’t want to over do it. If your email address based on your name is taken, then try a last name, first name combination. If this is taken then you can add a number to the end of it. The most important thing is to create an email address that will get you through to the hiring manager. There are thousands of email combinations that you can create, you just want one that will not raise a flag with the HR manager.
Another thing HR managers hate is when they get a resume from a work related email address. This shows the HR manager that at your current employer, you’re not fulfilling your job requirements. Actions like these will definitely raise the red flag when an HR manager sees this. Who knows, they could have worked at your employer before and still know people there. Imagine the problems that could come when they get in touch with your HR manager about you sending out resumes on company time. This could put you current position in jeopardy and affect your ability to find a new job. You never know if they will not take offer you the job because they believe that you might do the same thing to them.
You should set-up an email address that’s professional and will not get you blacklisted by the HR department. It’s a tough job market out there, and everyone needs that extra little edge.
