The concept of c-level personal branding seems simple enough, yet some professionals don’t quite understand the ins-and-outs of it. Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond. You could start with developing your LinkedIn profile, attending networking events or other functions. However, the real secrets to personal branding involve differentiating yourself and being completely authentic in everything you do.
Differentiate Yourself
The idea of personal branding for senior level managers involves communicating the unique characteristics you offer to any individual or organization. The idea of differentiating yourself isn’t a new concept, but it’s one that often gets overlooked. Companies today always look for a candidate who stands out when they are in the hiring process. When you target and identify exactly what companies are looking for, then you can compare those needs to what you offer and present them in a unique way to differentiate yourself from the candidate pool. Differentiation is a key component of c-level personal branding.
Writing Can Demonstrate Your Personal Brand
Whether it’s on your LinkedIn profile, your resume, your personal blog or any other content, what you write and how you write it can demonstrate your personal brand. Your content should clearly show your expertise, the values you bring, your leadership style and what sets you apart from other people who have similar levels of expertise. As long as you are consistent in your writing, every single piece of content you publish will provide a boost to your c-level personal branding.
Always Be Authentic
In the world of technology and automation today, it’s easy to get away from authenticity. When you have to write your resume or LinkedIn profile by using certain keywords to be recognized, you could end up drifting away from your natural brand. The best thing to do is write and speak authentically and you’ll never have to question yourself or answer any tough questions. There are many different ways to make yourself stand out, but if you don’t do it authentically, then you aren’t doing yourself or anyone else any favors. Professional Resume Services understands the importance of personal branding for senior level managers. While our name suggest we are experts in resume writing, our expertise goes far beyond just resumes. We want to help executives boost their personal branding to give them a better chance at landing the jobs they desire. To learn more about personal branding and how to set yourself apart, don’t hesitate to reach out to us at any time.
There are many different approaches you can take when undergoing an executive job search. While there isn’t one guaranteed way to make your searching most effective, there are plenty of things you can do wrong to derail your chances of getting an interview. Unless you’re one of the very few people (if any at all) who have the interview requests flowing in, there are some steps to take to master your job search. Visiting the top resume writing services is one of them, but here are some other tips to consider.
Use Relevant Keywords
Learn what keywords are relevant to your industry and sprinkle them in throughout your resume, LinkedIn profile, biography and more. Many employers use an Applicant Tracking System(ATS), so keywords and key phrases are critical. The top resume writing services can help you identify some of these keywords and incorporate them into your resume. If using job boards or Linked are the routes you want to take, relevant keywords are a must.
Make Sure Your Executive Resume is Targeted
When writing an executive resume, you need to target the company you’re applying to and include relevant information to them. To a point, the company doesn’t care what you’ve done in the past as much as they care about what you can do for them in the future. Identify their needs and clearly explain why you are the best candidate to solve those needs.
Network, Network, Network
You can never network too much, but you have to be prepared before you begin your efforts. When you optimize your LinkedIn profile, you can reach out to others in your industry to expand your network. It’s also never a bad idea to attend various networking events in the area to help others put a face to your name. Networking is the best way to tap into the hidden job market and expedite your job search.
Boost Online Visibility
When you optimize your LinkedIn profile, you’ve taken the first step in being visible online. You should also do an online search for your name and see what information is available on you. Employers will do this, so cleaning up anything you don’t want visible could be critical for your chances of landing an interview.
Keep Your Resume Polished
Finally, visiting top resume writing services often will help keep your resume polished and relevant. Sometimes just minor tweaks are needed, but you always need to have it ready to send out when the opportunity arises. A lot of things happen during an executive job search, but the one constant you have to have is a perfect resume. Professional Resume Services goes beyond simply helping people write an effective bio. We want to help you throughout your job search by providing tips and tricks based on our expertise, all while ensuring your resume, cover letter and bio are written for success. Don’t hesitate to contact us at any time if you need assistance with any part of your job search.
Almost everyone has at least one social media account today. So since social media is such a big part of life and business, doesn’t it make sense to include your accounts on your resume? The short answer is yes, but with some caveats. Certain social media platforms are perfect for including on resumes, while others should be avoided completely. Executives have to think about their c-level personal branding with every decision they make, especially when it pertains to social media. Here’s what you need to consider when incorporating social media on your resume.
Best Social Media Accounts to Include on Your Resume
LinkedIn is the number one professional social media platform that should always be included on your resume. However, simply having an account won’t do you any good. Consider working with a professional LinkedIn profile writer to optimize your profile for your job search. If you include your LinkedIn account on your resume, you have to assume the recruiter or hiring manager will look at it. The best LinkedIn profile development services will ensure your profile enhances your resume, and your chances at landing an interview. Twitter is another account that could add value to your resume, depending on how you use it. From a c-level personal branding standpoint, your Twitter feed can demonstrate your beliefs, personal interests and other aspects you normally wouldn’t put on a resume. Just be sure to clean up anything you don’t want others to see before you make your account known on your resume.
Don’t Include These Social Media Accounts on Your Resume
Even though you have a Snapchat account, it doesn’t mean it should be included on your resume. You can get yourself into more trouble than you can benefit from by including a Snapchat account. Other accounts you may want to consider not including are Facebook, Instagram and YouTube. While there may be value in including these, it all depends on how you utilize them. Most people use these platforms as fun, informal and entertaining social media accounts, which have no place for a professional resume. Instead of cleaning these up, it’s best to just avoid them all together.
Social Media Can Make Your Resume Stand Out
When used properly, including social media accounts like LinkedIn and Twitter on your resume can make it stand out and improve your c-level personal branding. The best thing you can do before including it is allowing LinkedIn profile development services to take a look at your profile to ensure it’s in the best shape possible. You don’t want a simple oversight to be the difference in landing an interview or getting passed over. Professional Resume Services dedicates a large amount of time to helping executives with their LinkedIn profile development. The importance of including social media on a resume is increasing by the day, so ensuring your accounts are valuable and professional will help your job search significantly. Don’t hesitate to reach out to us at any time for assistance with brushing up your resume or your social media accounts.
Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.
Boost Your Reputation Within Your Industry
Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.
Make Contacts Outside Your Current Professional Network
Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.
Use Self-Confidence to Your Advantage
If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more. Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.
Strengthen Your Job Search with These LinkedIn Features
LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.
“How You Rank”
The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level. Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.
Join and Be Active in Groups
If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.
Enhance Original Content With The Publishing Platform
Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network. Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.
Must Have Communication Strategies for Every Executive Job Seeker
Effective communication skills used to be added benefits for an executive job seeker, but nowadays it’s a requirement. You’re expected to have top notch communication skills, so if you’re struggling with your job search, it may be time to look into boosting that aspect. Sometimes people don’t even realize they are communicating ineffectively on paper or in person until they hear it from professional executive resume writers. The good news is identifying any potential flaws is generally straightforward and fixing them is entirely possible. Here are some must-have communication strategies for every executive job seeker.
Communicate Clearly on Paper
Your resume, cover letter and LinkedIn profile are the three main components any hiring manager will look at. Since you never know which one they will look at first, all three have to be worded clearly and concisely. The key to effective written communication is telling your reader why you are the best candidate for the job in as few words as possible. Even an expert writer needs someone to look over their work to ensure the proper message is being presented, and professional executive resume writers can be that resource.
Validate Written Skills With Great Interpersonal Communication
Being a well-rounded communicator means your written skills need to be backed up by your verbal communication. Your verbal communication skills are put to the test every time you talk to someone, whether it’s at a networking event, a career fair or even a job interview. You have a chance to boost your c-level personal branding every time you say a word, so choose each word wisely and practice effective communication regularly. The worst thing you can do is call yourself an effective communicator in your resume, but your speech isn’t as polished as you make it sound on paper.
Control Your Online Presence
Your online presence is huge in today’s world. Many executives make the mistake of thinking if they don’t utilize social media and don’t create an account for a LinkedIn profile, then they won’t have an online presence to worry about. The reality is their online presence is still there, but they just don’t have any control over it if they choose to ignore it. Align your online communications with your c-level personal branding and control the message you want people to know about you. Professional Resume Services places a big emphasis on communication every time we meet with an executive. It’s important for your resume style to match your interpersonal communication style, so we take the time to understand your strengths and weaknesses clearly. Communication is such a vital part of an executive job search, so contact us if you need help developing or tweaking yours.
Executive Job Searching is More Than a Perfect Resume
One of the most common misconceptions about an executive job search is thinking a flawless resume will guarantee you a job. It will definitely help your chances if you use one of the top resume writing services to perfect your resume, but there are many more components to a successful job search. The strategy you develop for your search and how you interact with people are two of the biggest pieces of the job searching puzzle, along with your written resume and cover letter. Here are some important points to keep in mind during your job search.
Network
Networking is a critical part of being an executive and promoting your brand, and it’s even more important when searching for a job. The first thing to do is optimize your LinkedIn profile so you can easily be discovered and your connections will know who you are and what you bring to the table. LinkedIn is usually one of the top resources other executives and hiring managers use to search for candidates, so taking the time to update yours is well worth the effort.
Develop A Job Search Strategy
Using an online job board to submit applications has never been a recommended job search strategy. The sheer amount of applicants to these postings make it virtually impossible for you to stand out. Modernize your approach by attending networking events and shaping up your resume with one of the top resume writing services. Refocusing your efforts by utilizing LinkedIn and ensuring your executive profile is in great shape will make you more recognizable.
Perfect Your Cover Letter
Your cover letter gives you the opportunity to introduce yourself, similar to your LinkedIn profile. The only difference is your cover letter is usually presented to a potential employer at the same time as your resume. So if your cover letter doesn’t earn enough interest from the reader, then they may not even look at your resume or LinkedIn profile at all. The top resume writing services can help with all three of these aspects.
Practice Interviewing
Your people skills in groups can help you earn an interview, but you also have to master the one-on-one communication. Ask a friend or family member to help you by doing a mock interview. The tougher the questions are in your mock interview, the better prepared you’ll be for your real interview. Interviews are all about confidence and how you present yourself. You may be the most qualified candidate, but if you appear hesitant to answer questions or lack confidence, your chances of getting the job will diminish. Professional Resume Services is here to help you throughout your job searching process. Whether it’s developing a quality executive profile, optimizing your LinkedIn profile or providing basic resume writing tips, our main goal is to help you achieve your goals. Feel free to contact us at any time for tips about the executive job searching process, writing resumes and much more.
Top 3 Ways to Succeed at an Executive Networking Event
Attending a networking event is one thing, but succeeding at it is another. Everyone defines success differently when it comes to networking events. You may be attending with the goal of finding your next employer or you may simply be attending to build your c-level personal branding. Whatever your reason is, there are things you should and shouldn’t do at these events to give you the best chance to succeed. Here are our top three suggestions to help you succeed at your next networking event.
Prepare in Advance
Depending on the event, you may choose to bring executive resume biographies instead of business cards or vice versa. Do your homework on the type of event it is so you don’t appear to be unprepared. Update your LinkedIn profile with any relevant information prior to attending the event. If you hand out a business card or biography, you should have a link to your profile included. You want to be sure your profile is in the best shape possible for when people view it.
Move Around Frequently
When you’re actually at the event, don’t linger around in one area for too long. People don’t generally gravitate toward people who are stationary, so make it a point to walk around the room throughout the event. It’s tempting to engage in long conversations when you find an interesting person to talk to, but the reality is those people are at the event to make as many connections as possible as well. Instead of boosting your c-level personal branding by talking to one person, spread the wealth to as many people as you can.
Master Your Elevator Speech
The size of the networking event can determine how long you have to make an impression. You want to master your two-minute elevator speech so it’s persuasive and piques the interest of the other person. Deliver your speech in a natural way so you don’t sound like a salesperson, but still clearly demonstrate your value to your listener. A quality elevator speech can give an immediate boost to your c-level personal branding. Professional Resume Services is here to help you develop your LinkedIn profile, your executive resume biographies or anything else to help you succeed at your next networking event. Preparation for these events takes time, but the time investment is well worth it in the end. Feel free to contact us at any time if you need extra assistance preparing for your next networking event.
Differentiate Yourself
