Utilizing LinkedIn to the fullest extent is more important than many executives realize. In fact, many professionals aren’t aware of the value of posting LinkedIn updates, which is different from updating your profile. LinkedIn updates give you the opportunity to let your network know what’s going on in your professional life. When it comes to c-level personal branding, the more your name is visible with your connections, the easier it will be for them to remember you and see you as a successful professional. Here are some ways LinkedIn updates can boost your c-level personal branding.
Stay Top-of-Mind With Your Connections
The old saying “out-of-sight, out-of-mind” is true when you’re talking about personal branding as well. The more your connections see your name, the more likely they will be to click on your profile to see exactly what you’re up to. Before advertising your LinkedIn profile, be sure you’ve visited a LinkedIn profile writing service so it is optimized for viewing. The only thing to remember is you don’t want to post so many updates that your name popping up becomes an annoyance. I see those on there from time to time and scroll on by–especially if they are opinion pieces and not a helpful/interesting post. Making one or two LinkedIn updates every week is a great habit to get into.
Types of Updates to Make
So what exactly is included in a LinkedIn update. Unlike other platforms like Facebook and Twitter, you don’t want to post about your vacation or anything else you’re doing in your personal life. Instead focus on things like:
A new professional project you’re undergoing
A new blog you’ve written
A new assignment within your current job
A new certification you’ve received
A professional seminar you’ll be attending soon
A significant achievement made in your company
Keep your updates professional and you’ll be boosting your c-level personal branding every time you post one.
Updates Don’t Have To Be Job Search Related
LinkedIn updates can be utilized whether you’re actively searching for a job or not. Just because you’ve updated your executive profile doesn’t necessarily mean you’re advertising yourself for new opportunities. And if you are in an active job search while currently employed, it’s important to remember to keep your posts neutral so it doesn’t appear as if you are searching for a new job. You are a professional in your industry, so there’s never any harm in updating your network with your accomplishments or achievements. You can also use LI to share different articles you’ve read or comment on posts and articles that pertain to your field, showcasing your expertise. Professional Resume Services is more than just a service that writes resumes for executives. We also help out with job searching strategies and how to boost personal branding efforts. Our LinkedIn profile writing service could be beneficial to your efforts, so never hesitate to reach out to us if you have any questions or need advice on how to utilize this powerful platform most effectively.
Almost everyone has at least one social media account today. So since social media is such a big part of life and business, doesn’t it make sense to include your accounts on your resume? The short answer is yes, but with some caveats. Certain social media platforms are perfect for including on resumes, while others should be avoided completely. Executives have to think about their c-level personal branding with every decision they make, especially when it pertains to social media. Here’s what you need to consider when incorporating social media on your resume.
Best Social Media Accounts to Include on Your Resume
LinkedIn is the number one professional social media platform that should always be included on your resume. However, simply having an account won’t do you any good. Consider working with a professional LinkedIn profile writer to optimize your profile for your job search. If you include your LinkedIn account on your resume, you have to assume the recruiter or hiring manager will look at it. The best LinkedIn profile development services will ensure your profile enhances your resume, and your chances at landing an interview. Twitter is another account that could add value to your resume, depending on how you use it. From a c-level personal branding standpoint, your Twitter feed can demonstrate your beliefs, personal interests and other aspects you normally wouldn’t put on a resume. Just be sure to clean up anything you don’t want others to see before you make your account known on your resume.
Don’t Include These Social Media Accounts on Your Resume
Even though you have a Snapchat account, it doesn’t mean it should be included on your resume. You can get yourself into more trouble than you can benefit from by including a Snapchat account. Other accounts you may want to consider not including are Facebook, Instagram and YouTube. While there may be value in including these, it all depends on how you utilize them. Most people use these platforms as fun, informal and entertaining social media accounts, which have no place for a professional resume. Instead of cleaning these up, it’s best to just avoid them all together.
Social Media Can Make Your Resume Stand Out
When used properly, including social media accounts like LinkedIn and Twitter on your resume can make it stand out and improve your c-level personal branding. The best thing you can do before including it is allowing LinkedIn profile development services to take a look at your profile to ensure it’s in the best shape possible. You don’t want a simple oversight to be the difference in landing an interview or getting passed over. Professional Resume Services dedicates a large amount of time to helping executives with their LinkedIn profile development. The importance of including social media on a resume is increasing by the day, so ensuring your accounts are valuable and professional will help your job search significantly. Don’t hesitate to reach out to us at any time for assistance with brushing up your resume or your social media accounts.
Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.
Boost Your Reputation Within Your Industry
Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.
Make Contacts Outside Your Current Professional Network
Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.
Use Self-Confidence to Your Advantage
If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more. Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.
5 Errors You Could be Making on Your LinkedIn Profile
Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.
Treating LinkedIn Like Other Social Media Platforms
It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.
Not Using A Professional Photo
LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.
Having an Incomplete Profile
Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.
Exaggerating Skills or Expertise
Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.
Not Incorporating A Mix of Information
Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise. Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.
Strengthen Your Job Search with These LinkedIn Features
LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.
“How You Rank”
The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level. Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.
Join and Be Active in Groups
If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.
Enhance Original Content With The Publishing Platform
Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network. Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.
Make the Most Out of Your Executive Career This Year
Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.
Set Clear Goals
It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If you’re in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.
Make A Point to Network
Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.
Create New Opportunities
Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose. Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.
Top 3 Ways to Succeed at an Executive Networking Event
Attending a networking event is one thing, but succeeding at it is another. Everyone defines success differently when it comes to networking events. You may be attending with the goal of finding your next employer or you may simply be attending to build your c-level personal branding. Whatever your reason is, there are things you should and shouldn’t do at these events to give you the best chance to succeed. Here are our top three suggestions to help you succeed at your next networking event.
Prepare in Advance
Depending on the event, you may choose to bring executive resume biographies instead of business cards or vice versa. Do your homework on the type of event it is so you don’t appear to be unprepared. Update your LinkedIn profile with any relevant information prior to attending the event. If you hand out a business card or biography, you should have a link to your profile included. You want to be sure your profile is in the best shape possible for when people view it.
Move Around Frequently
When you’re actually at the event, don’t linger around in one area for too long. People don’t generally gravitate toward people who are stationary, so make it a point to walk around the room throughout the event. It’s tempting to engage in long conversations when you find an interesting person to talk to, but the reality is those people are at the event to make as many connections as possible as well. Instead of boosting your c-level personal branding by talking to one person, spread the wealth to as many people as you can.
Master Your Elevator Speech
The size of the networking event can determine how long you have to make an impression. You want to master your two-minute elevator speech so it’s persuasive and piques the interest of the other person. Deliver your speech in a natural way so you don’t sound like a salesperson, but still clearly demonstrate your value to your listener. A quality elevator speech can give an immediate boost to your c-level personal branding. Professional Resume Services is here to help you develop your LinkedIn profile, your executive resume biographies or anything else to help you succeed at your next networking event. Preparation for these events takes time, but the time investment is well worth it in the end. Feel free to contact us at any time if you need extra assistance preparing for your next networking event.
The new year means it’s time to make New Year’s resolutions! You probably reached multiple goals in 2017, and chances are you fell short on some goals as well. The key to making the best New Year’s resolutions is to make them so they are challenging, but still attainable. Here are some of the top executive New Year’s resolutions to consider making for yourself to help boost your career and opportunities.
Spend More Time on LinkedIn
The larger your LinkedIn network, the larger your overall professional network will be. But in order to utilize the social networking site most effectively, you may want to start out the year by hiring a LinkedIn profile writer to ensure your profile is most effective. Creating a solid positive overall presence is crucial on social media, so you don’t want to overlook anything.
Join an Organization
The benefits of joining an organization are astronomical. No matter if you’re in a steady job and looking for advancement or if you want to build new connections to help land a new job, joining an organization can help get you there. But before you do so, check in with a professional resume writing service to ensure your resume is current and effective so it will be more impactful when you have to use it.
Follow A Blog
There are many great blogs out there for any industry you work in. Follow one or two of them to stay current on the latest industry trends. And if you’re feeling extra ambitious, consider starting one of your own. It will look great in your executive profile if you are able to include a link to your blog full of original content.
Keep Your Resume Updated
Most executives are guilty of not updating their resume as often as they should. You never know when a great opportunity will arise, so consider visiting a professional resume writing service a couple times throughout the year to tweak it or make additions if needed. This way, you’ll be more prepared for a new opportunity, or an opportunity to advance with your current company. Professional Resume Services wants to help you achieve all of your professional New Year’s resolutions this year. Whether you need a professional LinkedIn profile writer, resume writer or just need professional advice about jobs and job seeking, we are here for you. Feel free to reach out to us to see how we can help you reach your goals this year.
