One of the worst things anyone can do when searching for a new job is sending in resumes randomly. Not only will the chances of landing an interview at one of those companies be very low, but it’s only going to prolong the job search process. Taking the time to prepare for a job search is well worth your time. It could even be valuable to visit an executive resume writer a few times to brush up your resume and get some tips on how to present it to potential employers. Here are some tips for preparing for your job search.
Personal Branding is Important
As much as employers want to know what hard skills you bring to the table, they also want to know your soft skills. A lot of this comes from c-level personal branding and can be a major factor in setting yourself apart from the competition. Your personal brand comes from your interactions with people, how you are perceived online, via social media and more. When you focus on c-level personal branding, your job search will fall into place more easily.
Do You Know What You’re Looking For?
It’s difficult to reach a goal if you don’t have a target to aim for. You don’t necessarily have to have a specific list of companies you wish to work for, but it’s important to know what you’re looking for in a company. Whether it’s the culture, the type of work they do, how you want to contribute to the growth or anything else, finding what makes you a good fit for any given company can help you narrow down and target specific companies.
Evaluate Your LinkedIn Profile
Nowadays, employers and HR managers are going to look at your LinkedIn profile when they see your resume. It may be worth your time to visit a LinkedIn profile writing service to ensure yours demonstrates your c-level personal branding clearly and doesn’t include anything that could potentially damage your chances of landing an interview. LinkedIn is an important tool for people searching for a job, so make sure your profile is cleaned up and ready to be viewed.
Start Networking Early
It’s never too early to start networking. Even if you currently have a job and may be considering a new job search soon, networking now could get your foot in the door for your next opportunity. Meeting with an executive resume writer first could be valuable, just to ensure your resume is as current as possible and optimized for success. Professional Resume Services enjoys helping executives with every aspect of their job search. Whether it’s crafting the perfect resume or cover letter, talking about c-level personal branding, LinkedIn profile development or anything else, we are here to help. Feel free to contact us if you’re in need of any kind of assistance with your job search.
Mistakes to Avoid When Creating Your Personal Brand
If you’re trying to make a name for yourself in any industry, spending a significant time focusing on your c-level personal branding is critical. It can take years to build your personal brand to the level you want it to be at, but avoiding some common mistakes along the way can help accelerate the process and prevent it from having the opposite impact. You’re going to spend a lot of time shaping your brand anyway, so you might as well do it right the first time. Here are a few of the most common mistakes executives make when creating their personal brand.
Being Fake
People can see right through a person when they aren’t authentic. You can optimize your LinkedIn profile to make yourself sound like an expert at everything, but that will only get you so far. You have to be able to back up everything you say on your profile when you make connections in person. Not only will being fake limit your opportunities, but it could cause permanent damage to your c-level personal branding efforts.
Not Making Your Message Clear
In order to make your message clear, you have to know what you’re trying to say. The presentation of your appearance and overall demeanor either online or in-person must match. So when you optimize your LinkedIn profile, make sure your profile picture is a professional headshot rather than a more casual photo. Complete alignment with your overall message is critical to create the strongest personal brand.
Not Targeting Your Audience
It doesn’t do your brand or company a lot of good if you don’t know whom to market your brand to. When it comes to personal branding for senior level managers, you have to be able to connect with your audience in order to make a name for yourself or your company. When your audience can make a personal connection with you, then you’ll be able to effectively cater your brand toward them.
Only Focusing on Certain Aspects of Your Brand
An overlooked aspect of c-level personal branding is not aligning your business brand with your personal brand. If people don’t agree with your personal brand, then your business brand will take a significant hit. The best way to earn and keep business today is through trust, and if a consumer’s trust wavers, then your brand will not be very strong. Professional Resume Services is here to help executives not only craft the perfect resume, but also develop their c-level personal branding. There are many aspects to creating a personal brand, and we will help you throughout the process to ensure all bases are covered. If you ever need assistance or advice about your personal or business brand, feel free to reach out to us at any time.
3 Ways Executive Branding Can Help Your Potential Employers
When you think about personal branding for senior level managers, it’s only natural to think about your own career and how it benefits you. However, the company you work for also plays a large role in your own branding and vice versa. An important and overlooked factor in c-level personal branding is exactly how it impacts your current or potential employers. The strongest companies today have the best leaders at the top whose brands align with the company mission and values. Here are a few ways executive branding can benefit your employers.
Boost Your Company’s Brand Recognition
Associating a person with a company is becoming more common nowadays. Consumers want to be able to relate and engage with a brand. So when you have established a solid brand for yourself, the company you work for will benefit from it as well by having a cohesive brand recognition. An interesting concept is when an executive leaves one company for another, and how the move impacts both companies. Most of the time the actual person isn’t affected much, but consumers have a decision to make whether to follow a person or to be loyal to a company.
Create Trust For Everyone
Trust is essential to boost your c-level personal branding. There’s no surefire way to damage your company’s reputation than by being seen as an untrustworthy person. On the other hand, when a company has a reputation of trustworthiness, and your brand is aligned with those values, everyone as a whole will benefit. Authenticity is essential in today’s business world, since consumers can identify a fraud from a mile away. The more people who believe what you say, the more trustworthy you and your company will be.
Expand Reach Through Connectedness
One way to boost personal branding for senior level managers is by being engaged with your LinkedIn profile. Connecting with others online is a great way to increase brand recognition, trust and expand your company’s reach. Simply being active on social media in engaging ways will naturally improve your brand. Just be careful with everything you put on the Internet, since one misstep can damage the brand you’ve worked so hard to build. Professional Resume Services is here to help executives with their c-level personal branding. Whether it’s by optimizing your LinkedIn profile or creating a stellar resume for a networking event, we are here for you when you need us. To learn more about executive branding and how it can benefit you and your company, feel free to reach out to us at any time.
In the past, having a strong personal brand was seen as a luxury to put yourself ahead of your competition. However, as technology and the digital world in general has advanced, boosting your c-level personal branding is a necessity to keep up with the competition. And if you aren’t careful, your brand will be shaped for you. Personal branding for senior level managers doesn’t happen overnight, and you can’t stop working on it once you’ve reached a certain point. It’s an ongoing process that needs nurturing and attention at all times. But why is this so important? Here are some things to consider about designing your own personal brand.
Manage Your Reputation
Your online reputation means more than just about anything else today when it comes to c-level personal branding. People can say whatever they want to about you on the Internet. Managing your reputation means seeing what is being said about you and taking the necessary steps to clean up any of the negative comments and build on the positive ones. And any time you are active on social media, make sure every single comment or post reflects your brand in the way you want it to be perceived.
Create Content Based on Your Brand
Many executives write books, articles or blogs to boost their c-level personal branding. It doesn’t necessarily matter which one you choose, but it does matter how the content is presented and perceived. Content creation is a great method for increasing exposure, but using the right means for sharing the content is also important.
Have Instant Credibility For Future Jobs
When you’ve designed your brand effectively and manage it appropriately, you’ll have a ton of credibility for any future job you hold. Combine your c-level personal branding with using the best executive resume writing service and your options will be wide open as far as potential employers. Of course, if you’re currently happy at the job you have now, then you can still continue to boost your credibility to enhance your brand and the company’s brand.
Design Your Brand So Others Don’t
When it comes to personal branding for senior level managers, if you don’t work towards designing your own brand, then other people will do it for you. This is a challenge many executives with high visibility have. With the digital world we live in today, people are more expressive than ever before. Opinions can quickly be perceived as factual, and can quickly damage your reputation if you don’t manage it and constantly work to design it. Professional Resume Services takes pride in being the best executive resume writing service, but we are more than that. We want to help our clients with every aspect of a job search, or simply provide tips on how to boost their brand. Our focus is always on helping you achieve your goals, so feel free to contact us at any time to see how we can do so.
The concept of c-level personal branding seems simple enough, yet some professionals don’t quite understand the ins-and-outs of it. Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond. You could start with developing your LinkedIn profile, attending networking events or other functions. However, the real secrets to personal branding involve differentiating yourself and being completely authentic in everything you do.
Differentiate Yourself
The idea of personal branding for senior level managers involves communicating the unique characteristics you offer to any individual or organization. The idea of differentiating yourself isn’t a new concept, but it’s one that often gets overlooked. Companies today always look for a candidate who stands out when they are in the hiring process. When you target and identify exactly what companies are looking for, then you can compare those needs to what you offer and present them in a unique way to differentiate yourself from the candidate pool. Differentiation is a key component of c-level personal branding.
Writing Can Demonstrate Your Personal Brand
Whether it’s on your LinkedIn profile, your resume, your personal blog or any other content, what you write and how you write it can demonstrate your personal brand. Your content should clearly show your expertise, the values you bring, your leadership style and what sets you apart from other people who have similar levels of expertise. As long as you are consistent in your writing, every single piece of content you publish will provide a boost to your c-level personal branding.
Always Be Authentic
In the world of technology and automation today, it’s easy to get away from authenticity. When you have to write your resume or LinkedIn profile by using certain keywords to be recognized, you could end up drifting away from your natural brand. The best thing to do is write and speak authentically and you’ll never have to question yourself or answer any tough questions. There are many different ways to make yourself stand out, but if you don’t do it authentically, then you aren’t doing yourself or anyone else any favors. Professional Resume Services understands the importance of personal branding for senior level managers. While our name suggest we are experts in resume writing, our expertise goes far beyond just resumes. We want to help executives boost their personal branding to give them a better chance at landing the jobs they desire. To learn more about personal branding and how to set yourself apart, don’t hesitate to reach out to us at any time.
Posting LinkedIn Updates is Key to Personal Branding
Utilizing LinkedIn to the fullest extent is more important than many executives realize. In fact, many professionals aren’t aware of the value of posting LinkedIn updates, which is different from updating your profile. LinkedIn updates give you the opportunity to let your network know what’s going on in your professional life. When it comes to c-level personal branding, the more your name is visible with your connections, the easier it will be for them to remember you and see you as a successful professional. Here are some ways LinkedIn updates can boost your c-level personal branding.
Stay Top-of-Mind With Your Connections
The old saying “out-of-sight, out-of-mind” is true when you’re talking about personal branding as well. The more your connections see your name, the more likely they will be to click on your profile to see exactly what you’re up to. Before advertising your LinkedIn profile, be sure you’ve visited a LinkedIn profile writing service so it is optimized for viewing. The only thing to remember is you don’t want to post so many updates that your name popping up becomes an annoyance. I see those on there from time to time and scroll on by–especially if they are opinion pieces and not a helpful/interesting post. Making one or two LinkedIn updates every week is a great habit to get into.
Types of Updates to Make
So what exactly is included in a LinkedIn update. Unlike other platforms like Facebook and Twitter, you don’t want to post about your vacation or anything else you’re doing in your personal life. Instead focus on things like:
A new professional project you’re undergoing
A new blog you’ve written
A new assignment within your current job
A new certification you’ve received
A professional seminar you’ll be attending soon
A significant achievement made in your company
Keep your updates professional and you’ll be boosting your c-level personal branding every time you post one.
Updates Don’t Have To Be Job Search Related
LinkedIn updates can be utilized whether you’re actively searching for a job or not. Just because you’ve updated your executive profile doesn’t necessarily mean you’re advertising yourself for new opportunities. And if you are in an active job search while currently employed, it’s important to remember to keep your posts neutral so it doesn’t appear as if you are searching for a new job. You are a professional in your industry, so there’s never any harm in updating your network with your accomplishments or achievements. You can also use LI to share different articles you’ve read or comment on posts and articles that pertain to your field, showcasing your expertise. Professional Resume Services is more than just a service that writes resumes for executives. We also help out with job searching strategies and how to boost personal branding efforts. Our LinkedIn profile writing service could be beneficial to your efforts, so never hesitate to reach out to us if you have any questions or need advice on how to utilize this powerful platform most effectively.
Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.
Boost Your Reputation Within Your Industry
Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.
Make Contacts Outside Your Current Professional Network
Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.
Use Self-Confidence to Your Advantage
If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more. Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.
Make the Most Out of Your Executive Career This Year
Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.
Set Clear Goals
It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If you’re in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.
Make A Point to Network
Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.
Create New Opportunities
Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose. Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.
One of the worst things anyone can do when searching for a new job is sending in resumes randomly. Not only will the chances of landing an interview at one of those companies be very low, but it’s only going to prolong the job search process. Taking the time to prepare for a job search is well worth your time. It could even be valuable to visit an executive resume writer a few times to brush up your resume and get some tips on how to present it to potential employers. Here are some tips for preparing for your job search.
In the past, having a strong personal brand was seen as a luxury to put yourself ahead of your competition. However, as technology and the digital world in general has advanced, boosting your c-level personal branding is a necessity to keep up with the competition. And if you aren’t careful, your brand will be shaped for you. 
