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When writing an effective resume, demonstrating your personal brand is critical. Most executives have similar skills and achievements, so what can set you apart from the rest is the overall value you bring to the table. While your brand is what it is, you can tailor the message in your resume depending on the company… Read more »

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The two traditional components needed to apply for a job include a cover letter and a resume. As technology and the job searching process has evolved, though, many people wonder whether it’s still necessary to include a cover letter with their application. If you follow the recommended course of action by attending networking events and… Read more »

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You can take your job search or career to the next level by using all of the features LinkedIn offers to your advantage. The truth is, though, many executives aren’t proactive enough in this regard. A key aspect of your LinkedIn profile development is joining various groups related to your industry. These groups allow you… Read more »

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A major part of a job search involves making your personal brand appear to be what you want it to be. However, executives often make the mistake of gearing their c-level personal branding more toward what they want others to perceive of them, rather than showing who they really are. The problem with this is… Read more »

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