At least twice a week clients will ask me if their resumes have enough branding–specifically, executive branding. Does their resume accurately reflect their expertise and what they are recognized for? Can I tell what their brand might be? Usually, my answer to these questions is NO. Your executive brand doesn’t always speak for itself, especially… Read more »

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Chris Crum just wrote on the way LinkedIn looks at the ‘State of Student Recruiting’ and says, “there are over 39 million students and recent grads on LinkedIn, and thousands of companies waiting to recruit them.” Of course, there’s a nice infographic and lots of numbers with visual imagery to help you see what the majority… Read more »

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I hope you are on LinkedIn, because it is one of the fastest-growing ways to network with other professionals. The site does a good job of helping you figure out how to improve your profile and potential network, too. One of their helpful tools is found in their Targeted Status Updates list of 10 tips for… Read more »

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If you would do a search online for “successful job seeking skills” a long list of opinions would come up. Some of the same skills will be on everybody’s list, but at the same time there’d be some differences. It gets overwhelming, doesn’t it? I think that if you look at the combined lists of… Read more »

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There’a a lot of discussion in marketing about “today’s consumer” and the ways we are different than shoppers in the past. And it is true that today’s shopper is different, but the reason is not that people have changed so much. Our choices have changed, giving us online options that were undreamed of before the… Read more »

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LinkedIn’s popular “Who’s Viewed Your Profile” just added a new feature: “How You Rank”. It provides a lot more insight on the way you stack up in this essential network, and that’s good because it also provides suggestions for improving your ranking. I sure hope you have a profile on LinkedIn because, if you don’t,… Read more »

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It’s that time again, the season where suddenly everybody wants to find a summer job if they are old enough to need money. If your teen (or even pre-teen) is asking about ways to earn some cash around the house, use this summer as a foundation for developing creative skills that come in handy their… Read more »

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