Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.

executive profileTreating LinkedIn Like Other Social Media Platforms

It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.

Not Using A Professional Photo

LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.

Having an Incomplete Profile

Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.

Exaggerating Skills or Expertise

Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.

Not Incorporating A Mix of Information

Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise.

Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.

linkedin profile development“How You Rank”

The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level.

Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.

Join and Be Active in Groups

If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.

Enhance Original Content With The Publishing Platform

Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network.

Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

professional resume writing servicesEmployers today are using applicant tracking systems (ATS) more than ever before. The purpose of ATS is to help hiring managers electronically sort through large stacks of resumes and to filter out unqualified candidates. As an executive job seeker, you have to keep ATS in mind when writing resumes that get you hired. You could put together the best executive resume format, but if certain keywords are missing from the resume, then it could quickly be sorted away. So how do you know if you are defeating ATS or if it’s defeating you? Here are important points to consider.

Understanding Applicant Tracking Systems

Applicant tracking systems can differ, so job applicants never really know what criteria any particular system has. The majority of them will pick out specific fields in the resume, such as relevant experience, educational background, contact information and other common headers. ATS can also identify keywords throughout the resume and use all the information to provide the recruiter or hiring manager with a score for the resume. The employer will have a certain score they look for, and if your resume does not pass, then it will never be looked at by human eyes.

Keywords Are Critical

Using the right keywords in your resume is critical for getting a passing ATS score. However, ATS can identify keyword stuffing as well, so they have to be used appropriately. The best professional resume writing services will help you strategically place your keywords throughout the resume, based on the keywords located in the job description and job requirements of the posting.

Is it Possible to Defeat ATS?

Many job seekers work diligently to have the best executive resume format and focus completely on defeating ATS. While it is entirely possible to include the right mix of keywords and relevant information on a resume, you have to remember that once you pass ATS, an actual human will read the resume as well. For example, if a certain job description requires a certification, you will eventually have to back up your claim that you either have the certification or are actively working to obtain it. Simply including the word “certification” in your resume may get through ATS, but it won’t help you land the job if you can’t back up the claim when a human asks you about it.

Professional Resume Services understands the struggle of defeating ATS. Writing resumes that get you hired today is more difficult than ever before, mainly because of the automation and technology available to help hiring managers sort through resumes. Our professional resume writing services are available to help you through these struggles, so don’t hesitate to contact us at any time for assistance.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.

executive resume biographySet Clear Goals

It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If your in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.

Make A Point to Network

Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.

Create New Opportunities

Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose.

Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

c-level personal brandingEffective communication skills used to be added benefits for an executive job seeker, but nowadays it’s a requirement. You’re expected to have top notch communication skills, so if you’re struggling with your job search, it may be time to look into boosting that aspect. Sometimes people don’t even realize they are communicating ineffectively on paper or in person until they hear it from professional executive resume writers. The good news is identifying any potential flaws is generally straightforward and fixing them is entirely possible. Here are some must-have communication strategies for every executive job seeker.

Communicate Clearly on Paper

Your resume, cover letter and LinkedIn profile are the three main components any hiring manager will look at. Since you never know which one they will look at first, all three have to be worded clearly and concisely. The key to effective written communication is telling your reader why you are the best candidate for the job in as few words as possible. Even an expert writer needs someone to look over their work to ensure the proper message is being presented, and professional executive resume writers can be that resource.

Validate Written Skills With Great Interpersonal Communication

Being a well-rounded communicator means your written skills need to be backed up by your verbal communication. Your verbal communication skills are put to the test every time you talk to someone, whether it’s at a networking event, a career fair or even a job interview. You have a chance to boost your c-level personal branding every time you say a word, so choose each word wisely and practice effective communication regularly. The worst thing you can do is call yourself an effective communicator in your resume, but your speech isn’t as polished as you make it sound on paper.

Control Your Online Presence

Your online presence is huge in today’s world. Many executives make the mistake of thinking if they don’t utilize social media and don’t create an account for a LinkedIn profile, then they won’t have an online presence to worry about. The reality is their online presence is still there, but they just don’t have any control over it if they choose to ignore it. Align your online communications with your c-level personal branding and control the message you want people to know about you.

Professional Resume Services places a big emphasis on communication every time we meet with an executive. It’s important for your resume style to match your interpersonal communication style, so we take the time to understand your strengths and weaknesses clearly. Communication is such a vital part of an executive job search, so contact us if you need help developing or tweaking yours.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

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