When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Executive LinkedIn profileEmbrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

Professional resume writing serviceExecutives today may struggle with formulating a quality resume to get a senior-level position. Many executives haven’t had to search for a job in a while, so they are rusty when it comes to how the process works.

One of the main things helping you out will be if you have strong c-level personal branding. When you combine your personal branding with a professional resume writing service, you’ll be setting yourself up for success in your job search. But how exactly can you create a great senior-level executive resume? Here are our top five secrets.

Highlight Personal Branding

C-level personal branding is the most important attribute any executive can have. Display it on your executive resume by highlighting your passions, strengths, attributes and the value you bring to the table. Making your resume pop is critical in today’s job search process, and personal branding can put you a step ahead of the rest.

Be Specific and Targeted

General resumes don’t do the trick anymore. You have to do research on any given company before you send them a resume. Then tailor a resume to fit what they are looking for. Be specific about what skills you have displayed in the past, and how they will translate to the position you’re seeking.

Limit Your Resume to Two Pages

When you have years of experience, it’s easy to get carried away on your resume. One of the toughest things for executives to do is limit their resume to only two pages. The reality is no recruiter or HR manager is going to read the entire resume anyway, so you have to pick out your strongest strengths and highlight them. This is one of the biggest reasons why people choose to use an executive resume service.

Display Your Value

Companies don’t care what you’ve done for other companies, for the most part. All they want to know is how you can help them. But the two go hand-in-hand, since skills and attributes can translate from one job to the other. Just be sure to tailor your resume to show how valuable you can be for the company you’re applying for.

Remove Vague Objectives

The “objective” section at the top of a resume is a thing of the past. Saying you’re seeking a job is understood. Otherwise, you wouldn’t have applied for the job in the first place. Instead, replace the objective section with a headline stating what you bring to the table. Consider hiring a professional resume writing service to help you target specific keywords to help your headline stand out as well.

At Professional Resume Services, we aren’t afraid to tell you our secrets for crafting the perfect senior-level executive resume. Our main focus is helping you get the job you desire, and we are available to help in any way you need us. Feel free to contact us at any time for more secrets to writing a great resume.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

Anyone who has worked as a recruiter or hiring manager knows the difficulties in sorting through executive resumes. And as an executive, you may quickly realize you possess very similar skills as your competition when searching for a new job. Highlighting your best skills and attributes will help set your resume apart from the others. When you combine your tangible skills with writing an effective resume, you’ll have a better chance of distinguishing yourself. Here are some of the most optimal skills that look great on an executive profile.

Critical Decision-Making

Being able to make highly critical decisions with limited time and information is extremely valuable. Quick and thoughtful decision making shows you are very aware of any given situation and aren’t just making a random decision just because you have to. You’ve thought through and anticipated certain decisions that may have to be made, so you’re always prepared. This is a key skill for executives in any industry.

Multitasking

There’s a difference between multitasking and doing busy work. Multitasking means you can get multiple jobs done at the same time in order to be more efficient and move business forward. Be sure to explain situations where you had to multitask to meet a strict deadline in your executive profile. Every executive has to multitask at some point, but the best ones will create positive results out of it.

Executive profileTeam-Building

One of the best things you can put in your executive bio is your team-building experience. Every company wants to hire a team player, whether it’s a lower-level employee or a high-ranking executive. Many executives like to stay tucked away in their office and not talk to others. So if you are actively building stronger teams for your organization, then you’ll stand out.

Strategic Thinking

Strategic thinking just means you think about the past, present and future in any decision you make. You’re also willing to take some risks if the potential reward is high. It’s difficult to display strategic thinking in an executive profile, but it’s a great skill to demonstrate when you have an interview.

Professional Resume Services has seen thousands of executive resumes, so we know which ones stand out. The key to writing an effective resume is making yours stand out somehow. If you’re struggling with the concept, but have plenty of unique skills, feel free to reach out to us at any time for assistance.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

LinkedIn offers so many features, but it can be difficult to know which ones to use and how to use them. The reality is many executives aren’t using the right features, and some of the features they are using aren’t being used properly. Your executive LinkedIn profile is many times the first thing a recruiter will see about you. When you use these important features in the right manner, you’ll set yourself up to land the job you desire.

LinkedIn profileLinkedIn Groups

The more LinkedIn groups you join, the better off you’ll be. You can join a maximum of 50 groups, and each of them can help you build your network if you utilize them properly. You just have to be somewhat active in each one and connect with other individuals with like minds. This is a great way to network and make strong connections before actually meeting them in person.

A Quality Headshot

It should be assumed that your LinkedIn profile picture should be a professional one. However, executives still sometimes put photos of them with their family, pet or taking part in some sort of activity. While those photos may mean something to you, it means nothing to recruiters. Stick with a simple quality professional headshot to make the best impression.

LinkedIn Endorsements

Don’t plan to optimize your LinkedIn profile by giving and receiving a bunch of endorsements. While LinkedIn endorsements can be somewhat silly, they can be valuable. You should only endorse people you know personally and can endorse their skills. Alternatively, you should only accept endorsements from people in the same way. Recruiters want to see the quality of your endorsements, even if it is just a handful, rather than dozens of meaningless ones.

Multi-Media Content

LinkedIn allows you to upload photos and videos to your profile, so why not take advantage of it? You may upload a short clip of you giving a speech, accepting an award, working in the community or anything else you think may boost your value and perception. Most executives don’t include multi-media content in their LinkedIn profile, but it’s a feature that could help set you apart.

Concise Headline

Most executives use the headline feature on their LinkedIn profile, but not properly. This shouldn’t be about the job you’re seeking. Instead, consider it to be a one-liner advertisement about yourself. The main goal of your headline is to entice people to keep reading, so make your headline concise and interesting.

Professional Resume Services offers services to help you optimize your LinkedIn profile. LinkedIn has many features executives don’t take advantage of, so be sure to contact us to see how you can better utilize them to help advance in your career.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

Executive profileSeeking a new c-level position takes a similar approach as searching for a job of any caliber. Without the proper preparation and going through the necessary steps, you may find your search to be more difficult than it needs to be. No matter how polished your executive profile may be, you still have to follow the same steps as everyone else to be considered for a high level job. Here are some of the most common mistakes c-level executives make when seeking a new position and how to avoid them.

Misunderstanding The Process

Whether you’re searching for a c-level position or an entry level position, the job search and hiring process will be very similar. You have to do research about the company before applying for a job there. Having all of the skills and qualifications doesn’t guarantee you’ll get the job. You still have to sell yourself and show how you add value to any given company in order to stand out.

Not Having The Right Strategy

It may have been a long time since you last looked for a new c-level position, so the same strategy may not apply. The first thing you should do is optimize your LinkedIn profile. Many recruiters will find candidates on LinkedIn, whether they are searching for a job or not. Furthermore, you can almost guarantee a hiring manager will look for your LinkedIn profile as soon as they receive your resume. If your strategy is to just send out as many resumes as possible, you’re heading down the wrong path.

Not Building Relationships

The power of networking is instrumental in landing your next c-level position. Building solid relationships is more important than building a solid executive profile. The old saying, “it’s not what you know, but who you know,” applies to c-level positions as well. Thinking your resume speaks for itself is another common mistake executives make.

Making it About You, Not the Company

Companies don’t necessarily care about you when they are hiring; they care about what you bring to the table. Many executives try to make themselves sound good, whether it’s on their LinkedIn profile or an in-person interview. However, what you really need to do is show how valuable you will be to the company based on your experience. The information and qualifications are the same, but the way you present everything makes a huge difference.

Professional Resume Services is here to help you avoid common mistakes to give you a better chance at landing your next c-level job. Whether you need help optimizing your LinkedIn profile, updating your resume or anything else throughout the job search process, feel free to reach out to us at any time.





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

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